Product Description
Get inside the mind of the contact lens wearer!
In this study you will learn about the attitudes and behaviors of contact lens wearers. Find out what type of location they buy at, how often, and the reason(s) they choose a particular location. Gain insight into why some people stopped wearing contact lenses and their likelihood of returning to wearing contact lenses. Also included are brand loyalty and brand satisfaction assessments.
Additional section on Contact Lens Internet purchase behaviors and Contact Lens modalities and replenishment cycles.
Data is from July 2014. Four years trended wherever possible.
Now downloadable immediately after purchase!
2014 Contact Lens Wearers: Contents
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Currently Wearing Contact Lenses
- For how long have you been regularly wearing contact lenses?
- How did it come about that you were to begin wearing contact lenses?
- Which phrase best describes how you, yourself, wear contact lenses currently?
- Where do you currently buy your contact lenses?
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