What are the vital touchpoints of the entire eyecare, eyewear and insurance plan experience?
This report explores what consumers value in their eyecare, eyewear and plan experiences. Consumers identify and rate critical interactions as they progress through their eyecare experience. The focus group format probes multiple consumer dealings relating to access, choices and communication. Understanding the pivotal factors that drive consumers closer-- or further away--is essential for success by eyecare, eyewear and insurance providers alike.