Learn how brand name, quality and price translate into lens sales!
In this study you will learn about the premium lens sales practices and offerings of independent optical retailers. Both lens designs and lens materials are ranked based on pair sales. We assess retailer's familiarity with new progressive technology. This report looks at lens treatments and packages offered by retailers. Also included in this report is an analysis of the impact refractive surgery has had on retailer's overall lens sales. February 2020 data. Three years of data trended.
Downloadable immediately after purchase!
-This sample was derived from the proprietary Jobson Optical Research database.
-This survey was conducted by Jobson Optical Research’s in-house research staff.
-Data collection was conducted in February 2023.
-ECPs asked about 2021 sales and performance.
-Only the responses of independent optical retailers are included in the report.
-This year’s sample consists of 289 independent optical retailers.
-All participants were recruited by email and the questionnaire was completed via the Internet.
-Four years of data is provided for comparisons where possible.