Canadian Frame Suppliers Brand Perception Study Now Available
VuePoint IDS Inc. and Jobson Medical Information LLC., are pleased to announce the release of the first annual VuePointTM Canadian FRAME Supplier brand perception study. The study provided insights on 38 Canadian frame suppliers on 28 different market attributes including perception of product quality, customer service, sales rep service and more. For the first time, the study probed Canadian ECP’s attitudes towards firms with and without a Canadian-based customer service and distribution presence and identifies specific issues experienced in dealing with suppliers not based in Canada.
Results will help companies with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve clients' needs.
The study also identifies which companies are perceived to potentially gain or lose business over the next 12 months. A Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market are also provided. The NPS is a robust measure of company or brand loyalty by customers familiar with the brand and is widely-accepted as a proxy measure of revenue growth.
Companies competing within the Canadian market and/or evaluating the market for entry will find considerable value in the results.
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