Product Description
Learn how brand name, quality and price translate into lens sales!
In this study you will learn about the premium lens sales practices and offerings of independent optical retailers. Both lens designs and lens materials are ranked based on pair sales. We assess retailer's familiarity with new progressive technology. This report looks at lens treatments and packages offered by retailers. Also included in this report is an analysis of the impact refractive surgery has had on retailer's overall lens sales. Data collected most recently in Feb 2024. Three years of data trended.
Downloadable immediately after purchase!
-This sample was derived from the proprietary Jobson Optical Research database.
-This survey was conducted by Jobson Optical Research’s in-house research staff.
-Data collection was conducted in February 2024.
-ECPs asked about 2023 sales and performance.
-Only the responses of independent optical retailers are included in the report.
-This year’s sample consists of 277 independent optical retailers.
-All participants were recruited by email and the questionnaire was completed via the Internet.
-Three years of data is provided for comparisons where possible.
