The OBB is designed to gauge the business trends of Independent ECPs on a quarterly basis. The Optical Business Barometer is designed to gauge the optical business trends of Independent Eye Care Professionals on a quarterly basis. This information will give you a valuable source of data to understand how the business trends of your practice compare to that of your independent colleagues.
The OBB tracks attitudes and perceptions in overall optical, eyeglasses, contact lenses, and eye exams each month and a prediction of how the next 6 months will be in all the same areas.
Data is tabbed on US Census region and annual revenues.
1 Year Subscription..............................$3,300
(4 quarterly updates)